Washington State Goes Organic
Washington State has increased organic tonnage in a dramatic fashion! According to our sources Washington State now grows 11 million boxes of organic apples. This upcoming crop of 2017-2018 is estimated to have nearly 30 million boxes of certified organic apples available for the fresh market.
At this point organic apples are moving through the channels when it comes to a premium grade and the number one grade. The problem seems to be the lighter color fruit, or the fruit that has defects, nevertheless a very good piece of fruit. So that's the challenge! The organic marketing companies need to find new outlets for lower grade fruit. Quite frankly, no one seems to have figured out where to ship that kind of fruit for fresh market. Consumers would enjoy organic apples at a much lower cost, if they could purchase that imperfect fruit at their normal outlets.
Here at Washington state apples.com we hope to help our organic shippers and growers have the opportunity to find those new outlets. Direct marketing buying clubs could open up the tremendous market for those companies who choose to find creative ways to market products that normal retailers refuse to carry. The consumers could eat more organic apples and fruit and a much lower price than what they buy at their normal grocery store, or big box store.